[VIP] Brett Williams: Productize Yourself

Starting your own freelancing business may be both exhilarating and intimidating. It might be freeing to be able to select your own hours, tasks, and clients, but navigating the complexities of owning a business can also be stressful. Fortunately, we have created a thorough guide to assist you in beginning your independent career. Part-time vs. Full-Time.

May 25, 2023 - 07:29
May 25, 2023 - 07:28
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[VIP] Brett Williams: Productize Yourself

A productized service can completely change your life - it changed mine.

Hi, My name is Brett. 

I started Designjoy back in 2017. I had 0 followers, and $0 in revenue.

One year later, I was making as much as my full-time job as a designer.

Four years later, I was making more in a single month than I was making all year at my full-time job, and finally made my decision to quit my day job altogether.

Today, I've been running Designjoy for nearly 6 years, and have worked with hundreds of dream clients.

Now, I teach others not only how to build successful productized services, but ones that allow for the ultimate level of freedom and flexibility, while not making the same mistakes I made along the way.

I genuinely look forward to my work & doing what I love.

And I've made more in the past 2 years than I would have made 21 years of working as a "normal" designer.

I think it's fair to say that productized services have completely changed my life. And they can change yours too.


  • Full-time or part-time
  • Build a team or go solo
  • Keep it ASAP (as simple as possible)
  • You can make it without a following
  • Why you're starting the first place
  • Niche down, or not
  • How to position yourself
  • You don't need a big budget
  • Define your packages
  • What should I charge
  • Building a strong portfolio
  • Designing a killer site
  • Choose your tools
  • Managing payments
  • Common mistakes to avoid
  • Pitch effectively
  • Finding your first client
  • Never work for free
  • Build in public
  • Don't underestimate communities
  • Creating micro-resources
  • The 15 min sales call
  • Overview of my process
  • Communicating with clients
  • Operate without meetings
  • Upselling clients
  • and more!

Starting your own freelancing business may be both exhilarating and intimidating. It might be freeing to be able to select your own hours, tasks, and clients, but navigating the complexities of owning a business can also be stressful. Fortunately, we have created a thorough guide to assist you in beginning your independent career.Part-time vs. Full-Time

Decide if you want to pursue freelancing full- or part-time before you start. While part-time freelancers can juggle their freelance work with a part-time employment, full-time freelancers must rely on a consistent stream of money from customers to cover their expenses. Choose the solution that best suits your needs and way of life.

Create a Team or Work Alone

You must also decide whether to form a team or work independently as a freelancer. Starting out by yourself might be a smart move as it enables you to keep costs down and provides you the freedom to work on issues that interest you. However, when your company expands, you might need to think about assembling a staff to manage the burden.

  • Keep it right away.

Keep things as simple as you can when first starting out as a freelancer. Concentrate on locating clients, producing high-quality work, and receiving payment for it. Stay away from being weighed down by pointless equipment, processes, or paperwork.

  • You may succeed without having followers.

Contrary to popular belief, you don’t need a big clientele to be successful as a freelancer. Instead, put your energy into producing outstanding work and cultivating relationships with future customers. Your company may expand swiftly with the support of word-of-mouth recommendations.

  • What Motivated You to Start in the First Place?

Think about your motivations for freelancing before you get started. Do you want greater career autonomy, more freedom, or a means to follow your passions? You’ll be able to maintain your attention and motivation if you have a clear knowledge of your motivations.

  • The Niche, or Not

As a freelancer, you may be inclined to provide a wide range of services to appeal to as many clients as possible. However, it’s frequently preferable to concentrate on a specialty and become an expert in a certain field. This enables you to position yourself as an authority and command larger fees.

  • Positioning Yourself

You must present yourself as an authority in your industry if you want to differentiate yourself from other freelancers. Create a distinctive value proposition that highlights your qualifications, background, and what makes you stand out from the competition.

  • No need for a huge budget

It doesn’t cost much money to launch a freelancing business. You can get started with just a laptop, an internet connection, and a few key tools. You may invest in more sophisticated software, tools, and marketing techniques as your organization expands.

  • Define Your Packages

Define your service bundles before you begin pitching clients. Decide on the services you’ll provide, the prices you’ll charge, and the format of your contract. This will make it easier for you to explain your worth to prospective customers and prevent uncertainty about price.

  • How much should I bill?

Setting a price for your services can be challenging. Based on your knowledge and experience, research the going pricing for your services and make adjustments. While being mindful of what your target market can afford, don’t undervalue your work.

  • Developing a Powerful Portfolio

As a freelancer, your portfolio is your most important marketing tool. Showcase your best work and draw attention to the outcomes you got for each project. Make sure the work you wish to attract is represented in your portfolio.

  • Making a Killer Website

Your website serves as your online storefront, so it must be polished, user-friendly, and pleasing to the eye. Create a website that displays your portfolio and services using a website builder like Squarespace or WordPress.

  • Select Your Tools

You must make the appropriate tool selections as a freelancer in order to effectively run your firm. You can stay organized, manage your tasks, and keep track of your finances with the aid of programs like Trello, Asana, and QuickBooks.

  • Paying for Things

For independent contractors, handling payments can be a hassle, but it’s crucial to do it correctly. To send expert invoices and keep track of payments, use software for invoicing like FreshBooks or Wave.

  • Typical Errors to Avoid

Starting a freelance business can be difficult, and mistakes are common. Undercharging, overpromising, neglecting to communicate with clients, and failing to establish limits are a few frequent errors to avoid.

  • Effective Pitch

Although it might be intimidating, pitching to potential customers is an essential step in growing your business. Create a pitch that shows your qualifications, work history, and what you can offer a prospective customer. Be succinct and individualized in your pitch.

  • Getting Your First Customer

The hardest aspect of launching a freelancing career might be finding your first customer. To connect with potential clients, start by contacting your network, going to networking events, and using social media.

  • Never Work for Free

Working for free when you first start out might be alluring, but it sets a poor example and devalues your work. Instead, give your first few clients a discount or take

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